Instructional Design & Development
Universitiy of South Alabama
College of Education
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Social Learning Theory
Examples

Advertisements/TV commercials are the most commonexamples of Social Learning Theory. We observe (watch)them, and then copy them. Commercials suggest that drinking a certain beverage or using a particular hair shampoo will make us popular and win the admiration of attractive people. Depending upon the component processes involved (such as attention or motivation),we may model the behavior shown in the commercial and buy the product being advertised. (Kearsley, 2007)

Language learning is another common example of Social Learning Theory. Where a student tries to imitate or mimic his/her teacher while the teacher demonstrates.To display imitation a teacher says a word a. “gestalt theory” (teacher) b. Geeestalt TheoRee (students response) c. The teacher praises the effort (reinforcement)

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University of South Alabama, College of Education, Under the Supervision of Dr. John V. Dempsey
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Last Update 02/17/2006